Board Minutes
Association for Educational Communications and Technology
Board of Directors' Meeting
July 22, 2003 7:00pm-9:00pm
July 23, 2003 8:00am-5:00pm PDT


Attending:

Phil Harris, Executive Director*
Ed Caffarella, President*
Jay Harriman, President-Elect*
Charlie White, Past-President*
Ken Harmaning, Secretary - Treasurer*
Delia Neuman, At-Large Representative*
Guy Westhoff, Teacher Education Representative
Jim Hayden, States Representative
Nada Dabbagh, Performance Representative
Ward Cates, Design & Development Representative
Jackie Hill, Management Representative
Connie Tibbitts, School Media and Technology Representative
Al Januszewski, Theory & Research, Representative
Cindy Elliot, Distance Education Representative
(*Executive Committee)


Unable to Attend:
Chuck Stoddard, Affiliates Representative

Visitors:
Addie Kissinger
Sharon Smaldino
Ana Donaldson
Pat Miller


I. Acceptance of Agenda for July 22-23, 2003 meeting

Guy Westhoff moved acceptance of the agenda as presented. Ward Cates seconded the motion. The motion carried.

II. Acceptance of Minutes for June 11, 2003 meeting

Cindy Elliott moved acceptance of the minutes as printed. Jackie Hill seconded the motion. The motion carried 1 abstention.

III. President Report-Ed


IV. President Elect Report-Jay

Travels - Professional and Organizational Development Network in Higher Education (POD) meeting in Indiana. This organization focused on faculty professional development. Dee Fink is the president elect. They are minimally involved in technology. The one session was primarily a how to session at the annual conference.

AECT is the recipient of the 2003 Excellence in Education Award for Innovation in Profession Growth and Development in the Document Communication Industry.

Anaheim - Pat Miller is hosting a planning meeting for the convention planners during the Reno Institute at the local PBS station. Robert Sylvester is a recent addition as a Presidential Session. He has been involved in R&D in brain based research and instruction. The program development has been a highly participative process throughout. Pat has felt tremendous support from the divisions in the review process. The sessions follow the theme of futures. Some innovative ideas have developed in program elements ISMF has workshops open to AECT attendance. Very few presenters are dropping out. The division planners have done a lot of the work. Two tiered review process proved to be workable. Over 900 proposals were submitted. Division president-elects need to in place by Anaheim. The Job center will be virtual rather than face-to-face and will be staffed. Web casting is being explored for the Anaheim conference.

V. Past President Report-Charlie

The membership numbers are reflected in the Phil's Profit plan.

The nominating committee chair has 6 persons who have signed the form. The nominating committee is considering these six.

There were around 400 attendees at the Soul conference of KSET. The attendees split out as 200 graduate students and 200 professors A truly international conference.

VI. Executive Director Report-Phil

TechTrends first issue of the new volume will be a featured issue. TT was always done in house and Sharon is recommending a set of policies and procedures. Elizabeth Bolling has asked Ned to help with the design process. Some of the thinking about the new design began by looking at the comparable publications such as Educause, Kappan, and from research to consumer level mags. No magazines have original art and now TechTrends will have on staff graphic designer. We never hear problems about TT and that is a problem. Our constituents might not be reading TT as closely as possible. The grid will be changed to two and four columns articles. The covers and the ad campaigns will be upgraded. Both Ned Shaw and Elizabeth Bolling are excited about the possibilities of the magazine. Do we want to think about the changes in the journal that have been taking place over the years, i.e. the loss of organization information? TT is an invaluable communication tool and is in the best sense a marketing piece. A style manual will be adhered to and a style sheet will be developed that is the Bible for the journal.

Old Business (Tuesday evening)

VII. Future of the Annual Convention following Chicago.

NSBA Update - Phil

Two weeks ago Phil had a call from the Ann, Director of the Teaching & Learning Conference for NASB. If things continue as they are, they will not be at Chicago. We have a housing contract that we have to deal with by October 18, 2003. Phil is quite confident that NSBA will cancel Chicago. We have a little time to make some decisions.

How are we going to play this with NSBA? We could stay Chicago. Do we want to be affiliated with another organization? The Holiday Inn has only ten meeting rooms. There are a bunch of mid-size cities that could accommodate the AECT conference. There are some other organizations that we could affiliate with. We are doing below expectation in the West & SW. The suburbs are not an option. Relocation to another city will not be a problem. There was strong local participation at Long Beach and fair local participation at Atlanta. Dallas had little local participation (K - 12). Little money is available for K-12 teachers and technology support people to attend conferences. NECC & FETC are K-12 and most come on the own dime. ASCD, Educause & AERA could be good partners for higher ed. AECT has the history of research. Many of the others focus on "how I done it good." If we align ourselves with someone like NECC, we are complimentary. We can make a contribution if we go with someone like ASCD Teaching and Learning conference. Could we not develop our trade show? The past few conferences that trade show was a complication. NSBA has lost 40% of their exhibitors over the last two years. Vendors come to conferences when they think they can get orders. Print publishers come because they are looking for people to write books. Why is AECT looking for another organization to partner with?

Nada Daggagh moved that the annual conference stay in Chicago for 2004 regardless of what happens with NSBA. Connie seconded the motion. The motion carried.

The momentum will be lost is we don't have a trade show for a year. Is there time to find a partner before we announce at Anaheim?

A prioritized list of ASCD Teaching & Learning, FETC, NECC, EDUCAUSE was submitted a starting point for Phil to approach about collocation of a conference.

We have basically four options:

Stay with NSBA

Locate with another National Organization

Return to the February time and select the city of our choice

Keep the Fall time and select the city of our choice

The Board will reconvene at July 23, 2003 at 8:00 AM

Old Business (Wednesday morning)

VII. End of year Financial/budget report - Phil

We have finished the year $40, 836 to the good. The new budget reflects a revision of corporate sponsorship and other categories to reflect the current economic situation. Our journal income is up primarily because of the increase in the subscription price of ETR&D. Should we increase the rate for TechTrends? The note outstanding is the ECT foundation. If you have specific questions, Phil will try to get the answer from the accountants.

Benton-Wagner settlement will probably not have much more. We made it through the year without using any or the revenue from the investment.

We now have a system that handles the membership renewals and it is now back at headquarters. Amy O'Hare will assume the renewal process for both memberships and subscribers.

Phil will now have time to worry about things in the organization other than survival.

VIII. Budget for 2003_04

The data is available that supports the assumptions in the 2003-2004 budget. The marketing plan for Anaheim is targeted.

Guy Westhoff moved that the 2003-04 fiscal year budget be accepted. Al Januszewski seconded the motion. The motion carried.

IX. Electronic Services & Issues

4 years ago this time there were no electronic services at the AECT copnvention. We sometimes take it for granted but it is truly an amazing accomplishment. Rick and Larry have had a great deal to do with the progress.

Rick - Survey results about the collocation with NSBA revealed that not many felt that the relationship was vital. Apple is providing dozens of computers and Core is bringing a dedicated T-1 to the hotel. Our bill for the T-1 is around $8K. Bob Kite assisted with the negotiation and will be setting up the network for Anaheim. Headquarters is promoting the ISMF and headquarters is providing assistance with operations. The submissions and judging were moved online with mixed results. Headquarters upgraded the server just before last year's conference. Adobe wanted to know about our publishing process and could assist us moving some of the resources from the conference on-line. Their solution would also accommodate white paper and online discussions about works in process.

Larry - The membership list is now accurate with online renewals. Some back office efficiencies are being created that will result in better accounting and more timely information. The program review process is way ahead of last year with links to presenter resources. Customized schedules will be available from the master conference schedule. Import may be available for PDAs.

Our website can accommodate information divisions, affiliates, and partners. The divisions could decide what and how much information goes into the site. We hopefully will be able to move the total websites for the divisions, affiliate, and partners to the headquarters server. There is a discussion board that will hand multiple threaded discussions. Hopefully the divisions will communicate to electronic services what they need and want. We could have a half-day training session with the division web administrators to jump-start the process. Individual training sessions could also be available to chapters and regional entities.

New Business

X. Future of the Summer Institute - Ed & Phil

The break-even point was 100 full registrations. The proposal from Phil is that summer institute be discontinued. There are basically four components in summer institute ECT board & auction, professional development, leadership development, board meeting plus a convention-planning meeting. Each piece could be handled in another way. The board and planning meetings could be held at the fall convention site. Universities could sponsor and support the professional development component. The leadership development could be done online. The auction could be held at the fall conference. It may be time to do we do this differently.

Ward Cates moved that the summer institute in its present form be discontinued. Ken Harmaning seconded the motion. The motion carried.

Ward Cates moved that we have a board meeting at least six months before the annual convention. Cindy Elliott seconded the motion. That might enable the planners and the board to really prepare for the annual convention. The motion carried

XI. AECT/ECT awards structure & procedures - KJ

The documentation should clearly reflect the intent of the award. The foundation is suffering economically like the rest of the world. For instance, the 16mm production award could be changed to a multi-media production. There is a lot of confusion with where the money comes and what divisions are involved. This needs to be straightened out with an appropriate procedure recommended to the Board for action. KJ needs input about how to make the awards better fit the purposes of AECT. Part of the problem with division awards is that when divisions had budgets they funded the awards. The awards committee should merely compile the division awards.

Northern Michigan University is the largest laptop university in the world. NMU is developing a three day conference to train professors in how to use this technology. KJ is seeking sponsorship from AECT. The first year only requires that two representatives attend.

XII. Membership communication and emails from national office - Phil

XIII. TechTrends editorial policies - Sharon

Sharon Smaldion stated that the ETR&D procedures are clean & clear and would adapt easily for TechTrends. Guest editors should use a longer cycle to follow submission and to allow for the review process.

Guy Westhoff moved to adopt in principle a parallel editorship policy and procedures subject to editing by the Publications Committee. Nada Dabbagh seconded the motion. The chair suggested that the motion would be inappropriate. The motion and the second was withdrawn.

XIV. Strategic Planning discussion - Ed

XV. Review the Committee Structure for Association work - Jay

XVI. New Division representation on the Board of Directors

Ken Harmaning moved that the Change and International board representatives go into the 2003 cycle with three year terms. Jay Harriman seconded the motion. The motion carried.


XVII. Update on NCATE

Delia received an email asking the SPAs to respond to a series of questions.
These responses are to be sent to the Program Accreditation Committee.

XVIII. National Educational Technology Plan report--Phil/Jay

The input from AECT included Jay Harriman, Phil Harris, Delia Neuman, Sharon Smaldino, and included an input and evaluation session at the Summer Leadership Institute. The goal is to have a response sent by 7/31/03. Technology integration and the assessment of that integration is an important piece. Corporate partnerships need to be included and currently are not. We need to be careful to respond to their outline and not just toot our own horn. We need to slip the words "scientifically based research" into the document several places. Virtual education, research on effectiveness, and teacher preparation were topics that John Bailey heard from National Coalition for Technology in Education and Training.

XIX. ISMF report - Cindy

Rita Hauk is the co-chair of the ISMF. ISMF received 474 entries this year as compared 434 last year. Fort Hayes State has made a major commitment to the support of the ISMF. How would the winners clips DVD be sold while dealing with copyright issues? The targets of registrants should be met. We should not loose the student media focus when we are negotiating to collocate with organizations. Copyrights must be protected in the presentation and distribution of the DVD. No other association represents the teachers that sponsor the ISMF participants and AECT sees this as an opportunity for new members. Phil has asked the festival committee to develop an electronic publication that will target current and future sponsors.

XX. ECT foundation report - Addie Kinsinger

AddieKinsinger presented the Wes McJulien Leadership Lecture Series proposal that the ECT Board is considering to the Board. This year's recipient is Rick White from Syracuse.

XXI. Conference proceedings - Nada Dabbagh

What is the current process for collecting and publishing the proceedings? It is working and hasn't been messed with. Volume I is developed from a specific set of guidelines for research papers that could be considered for inclusion. Any research proposal will receive the invitation to submit the paper. Volume II is any non-research paper that someone wants to have published. Every full registration will receive both Volume I & II as a part of the registration fee. The guidelines for both volumes should be included in the proposal submission process.

XXII. Human Capital Campaign - Addie Kinginger

The brochures have been updated. At Dallas, the division board reps were given information to take back to the divisions. The articles talking about the HCC did not appear in TechTrends. The HCC has resulted in 113 new members with 49 sponsors. The goals were not met, primarily because of multiple reasons. HCC committee is aware that growth is the goal. Addie is sure that the goals can be met. Some sponsors have indicated they want to pay for a second year's membership for some of the original sponsored members. Phase 2 will give guidance to the next years of HCC. The groundwork has been laid and there will be an upturn in the next years. AECT is growing and HCC will support that growth in any way possible.

HCC Phase 2 membership drive provides two avenues of sponsorship through donating money and recommending new members. HCC t-shirts were distributed to will be worn at Reno to create additional awareness.

XXIII. Divisions & Local Chapters - Nada Dabbagh

Should we consider a stronger regional representation for AECT?

XXIV. Executive and Board Conference Call Times

Thursday Afternoon at 3:pm with the Board on 9/11/03 and 8/7/03 through to Anaheim conference. All of otherThursdays the Executive Committee will have a conference call.

The meeting adjourned at 5:05 PDT.