|
|
7. What are the Initial Standards?
These standards are concerned primarily with the curriculum and candidate competencies
required for initial programs in the area of educational communications and
instructional technologies (ECIT). Initial ECIT programs are defined as those
which represent initial entry into the field. For example, a Baccalaureate or
Master's program which prepares individuals for either initial school certification
or entry level positions in business or industry may be considered an initial
ECIT program. The intended audiences for the standards are those faculty members
and administrators who have responsibility for, and control of, such programs.
The standards are intended to accompany NCATE's Standards, Procedures, and Policies
for the Accreditation of Professional Education Units, and to address Standard
1 of the NCATE standards.
Introduction
Definitions of educational technology and a discussion of the philosophical
basis for training programs are provided in Chapter I of this document and should
be reviewed prior to developing program review documentation in response to
the initial standards defined in this chapter. Initial program standards are
built on the assumption that the institution provides an adequate base of library
and instructional media services for all educational programs. In addition,
NCATEs program standards specify specialized facilities and services deemed
necessary to support the development of the competencies required of graduates
of the program.
Details of content and organization for initial programs are not specified in
the standards. All initial programs should provide for minimal competencies
within each domain of the instructional technology knowledge base. The intent
of the standards is to provide the maximum degree of flexibility enabling institutions
to develop soundly conceived and defined programs. It is not expected that every
program will include all standards, since the very nature of a program will
provide a focus in one area while not including other areas.
Curricula and candidate performances for the initial preparation of personnel
in the field of educational communications and instructional technologies (ECIT)
should be grounded in the knowledge base of the field. The domains of the field
include design, development, utilization, management, and evaluation. Programs
will vary in their concentration on each of the domains.
The complete domains and subdomains are listed below:
| Design |
|
| |
Instructional Systems Design |
| |
Message Design |
| |
Instructional Strategies |
| |
Learner Characteristics |
| Development |
|
| |
Print Technologies |
| |
Audiovisual Technologies |
| |
Computer-Based Technologies |
| |
Integrated Technologies |
| Utilization |
|
| |
Media Utilization |
| |
Diffusion of Innovations |
| |
Implementation and Institutionalization |
| |
Policies and Regulations |
| Management |
|
| |
Project Management |
| |
Resource Management |
| |
Delivery System
Management |
| |
Information Management |
| Evaluation |
|
| |
Problem Analysis |
| |
Criterion-Referenced Measurement |
| |
Formative Evaluation |
| |
Summative Evaluation |
Within these five domains and twenty subdomains, the program may be composed
of those competencies most appropriate to the intended roles of the candidates.
Standard 1: DESIGN
Candidates demonstrate the knowledge, skills, and dispositions to design conditions
for learning by applying principles of instructional systems design, message
design, instructional strategies, and learner characteristics.
Supporting Explanations:
Design is the process of specifying conditions for learning (Seels
& Richey, 1994, p. 30). The domain of design includes four subdomains of
theory and practice: Instructional Systems Design (ISD), Message Design, Instructional
Strategies, and Learner Characteristics.
1.1 Instructional Systems Design (ISD)
Instructional Systems Design (ISD) is an organized procedure that includes
the steps of analyzing, designing, developing, implementing, and evaluating
instruction(Seels & Richey, 1994, p. 31). Within the application of
this definition, design is interpreted at both a macro- and micro-level
in that it describes the systems approach and is a step within the systems approach.
The importance of process, as opposed to product, is emphasized in ISD.
1.1.1 Analyzing: process of defining
what is to be learned and the context in which it is to be learned.
1.1.2 Designing: process of specifying how it is to be learned.
1.1.3 Developing: process of authoring and producing the instructional materials.
1.1.4 Implementing: actually using the materials and strategies in context.
1.1.5 Evaluating: process of determining the adequacy of the instruction.
1.2 Message Design
Message design involves planning for the manipulation of the physical
form of the message (Seels & Richey, 1994, p. 31). Message design
is embedded within learning theories (cognitive, psychomotor, behavioral, perceptual,
affective, constructivist) in the application of known principles of attention,
perception, and retention which are intended to communicate with the learner.
This subdomain is specific to both the medium selected and the learning task.
1.3 Instructional Strategies
Instructional strategies are specifications for selecting and sequencing
events and activities within a lesson (Seels & Richey, 1994, p. 31).
In practice, instructional strategies interact with learning situations. The
results of these interactions are often described by instructional models. The
appropriate selection of instructional strategies and instructional models depends
upon the learning situation (including learner characteristics), the nature
of the content, and the type of learner objective.
1.4 Learner Characteristics
Learner characteristics are those facets of the learners experiential
background that impact the effectiveness of a learning process (Seels
& Richey, 1994, p. 32). Learner characteristics impact specific components
of instruction during the selection and implementation of instructional strategies.
For example, motivation research influences the selection and implementation
of instructional strategies based upon identified learner characteristics. Learner
characteristics interact with instructional strategies, the learning situation,
and the nature of the content.
Performances Indicative of the
Design Standard
Select candidate performances which are applicable to your program. The following
indicators are examples of performances related to the design standard. You
may wish to identify additional performance indicators related to your program.
1.1 Instructional Systems Design
1.1.a Utilize and implement design principles which specify optimal conditions
for learning.
1.1.b Identify a variety of instructional systems design models and apply at
least one model.
1.1.c Identify learning theories from which each model is derived and the consequent
implications.
1.1.1 Analyzing
1.1.1.a Write appropriate objectives for specific content and outcome levels.
1.1.1.b Analyze instructional tasks, content, and context.
1.1.1.c Categorize objectives using an appropriate schema or taxonomy.
1.1.1.d Compare and contrast curriculum objectives for their area(s) of preparation
with federal, state, and/or professional content standards.
1.1.2 Designing
1.1.2.a Create a plan for a topic of a content area (e.g., a thematic unit,
a text chapter, an interdisciplinary unit) to demonstrate application of the
principles of macro-level design.
1.1.2.b Create instructional plans (micro-level design) that address the needs
of all learners, including appropriate accommodations for learners with special
needs.
1.1.2.c* Integrate information literacy
skills into classroom and library media center instruction.
1.1.2.d Incorporate contemporary
instructional technology processes in the development of interactive lessons
that promote student learning.
1.1.2.e* Collaborate with teachers
on subject-area curriculum teams to ensure that information literacy standards
are integrated within the curriculum.
1.1.3 Developing
1.1.3.a Produce instructional materials which require the use of multiple media
(e.g., computers, video, projection).
1.1.3.b Demonstrate personal skill development with at least one: computer authoring
application, video tool, or electronic communication application.
1.1.4 Implementing
1.1.4.a Use instructional plans and materials which they have produced in contextualized
instructional settings (e.g., practica, field experiences, training) that address
the needs of all learners, including appropriate accommodations for learners
with special needs.
1.1.4.b* Establish a well-organized
and professionally managed school library collection based on the principles
of cataloging and classification of library media center resources.
1.1.4.c* Organize materials based
on the AACR2, MARC, Library of Congress, Sears and other systems as appropriate
for the cataloging and classification of library media center resources for
efficient access and retrieval by the students, teachers, administrators and
community members.
1.1.4.d* Organize, classify, and
maintain bibliographic records within the library media center to ensure efficient
access to resources for students and teachers.
1.1.5 Evaluating
1.1.5.a Utilize a variety of assessment measures to determine the adequacy of
learning and instruction.
1.1.5.b Demonstrate the use of formative and summative evaluation within practice
and contextualized field experiences.
1.1.5.c Demonstrate congruency among goals/objectives, instructional strategies,
and assessment measures.
1.2 Message Design
1.2.a Apply principles of educational psychology, communications theory, and
visual literacy to the selection of media for macro- and micro-level design
of instruction.
1.2.b Apply principles of educational psychology, communications theory, and
visual literacy to the development of instructional messages specific to the
learning task.
1.2.c Understand, recognize and apply basic principles of message design in
the development of a variety of communications with their learners.
1.3 Instructional Strategies
1.3.a Select instructional strategies appropriate for a variety of learner characteristics
and learning situations.
1.3.b Identify at least one instructional model and demonstrate appropriate
contextualized application within practice and field experiences.
1.3.c Analyze their selection of instructional strategies and/or models as influenced
by the learning situation, nature of the specific content, and type of learner
objective.
1.3.d Select motivational strategies appropriate for the target learners, task,
and learning situation.
1.4 Learner Characteristics
1.4.a Identify a broad range of observed and hypothetical learner characteristics
for their particular area(s) of preparation.
1.4.b Describe and/or document specific learner characteristics which influence
the selection of instructional strategies.
1.4.c Describe and/or document specific learner characteristics which influence
the implementation of instructional strategies.
1.4.d* Describe and/or document specific
learner characteristics which influence the selection of instructional strategies
and resources within the library media center.
1.4.e* Describe and/or document specific
learner characteristics which influence the implementation of instructional
strategies and resources within the library media center.
Standard 2: DEVELOPMENT
Candidates demonstrate the knowledge, skills, and dispositions to develop instructional
materials and experiences using print, audiovisual, computer-based, and integrated
technologies.
Supporting Explanation:
Development is the process of translating the design specifications into
physical form (Seels & Richey, 1994, p. 35). The domain of development
includes four subdomains : Print Technologies, Audiovisual Technologies, Computer-Based
Technologies, and Integrated Technologies. Development is tied to other areas
of theory, research, design, evaluation, utilization, and management.
2.1 Print Technologies
Print technologies are ways to produce or deliver materials, such as books
and static visual materials, primarily through mechanical or photographic printing
processes (Seels & Richey, 1994, p. 37). Print technologies include
verbal text materials and visual materials; namely, text, graphic and photographic
representation and reproduction. Print and visual materials provide a foundation
for the development and utilization of the majority of other instructional materials.
2.2 Audiovisual Technologies
Audiovisual technologies are ways to produce or deliver materials by using
mechanical devices or electronic machines to present auditory and visual messages
(Seels & Richey, 1994, p. 38). Audiovisual technologies are generally linear
in nature, represent real and abstract ideas, and allow for learner interactivity
dependent on teacher application.
2.3 Computer-Based Technologies
Computer-based technologies are ways to produce or deliver materials using
microprocessor-based resources (Seels & Richey, 1994, p. 39). Computer-based
technologies represent electronically stored information in the form of digital
data. Examples include computer-based instruction(CBI), computer-assisted instruction
(CAI), computer-managed instruction (CMI), telecommunications, electronic communications,
and global resource/reference access.
2.4 Integrated Technologies
Integrated technologies are ways to produce and deliver materials which
encompass several forms of media under the control of a computer (Seels
& Richey, 1994, p. 40). Integrated technologies are typically hypermedia
environments which allow for: (a) various levels of learner control, (b) high
levels of interactivity, and (c) the creation of integrated audio, video, and
graphic environments. Examples include hypermedia authoring and telecommunications
tools such as electronic mail and the World Wide Web.
Performances Indicative of the
Development Standard.
Select candidate performances which are applicable to your program. The following
indicators are examples of performances related to the development standard.
You may wish to identify additional performance indicators related to your program.
2.0.1 Select appropriate media to produce effective learning environments using
technology resources.
2.0.2 Use appropriate analog and digital productivity tools to develop instructional
and professional products.
2.0.3 Apply instructional design principles to select appropriate technological
tools for the development of instructional and professional products.
2.0.4 Apply appropriate learning and psychological theories to the selection
of appropriate technological tools and to the development of instructional and
professional products.
2.0.5 Apply appropriate evaluation strategies and techniques for assessing effectiveness
of instructional and professional products.
2.0.6 Use the results of evaluation methods and techniques to revise and update
instructional and professional products.
2.0.7 Contribute to a professional portfolio by developing and selecting a variety
of productions for inclusion in the portfolio.
2.0.8* Develop school library media
collections focused on curricular needs, including a full range of print, non-print,
and electronic resources.
2.1 Print Technologies
2.1.1 Develop instructional and professional products using a variety of technological
tools to produce text for communicating information.
2.1.2 Produce print communications (e.g., flyers, posters, brochures, newsletters)
combining words and images/graphics using desktop publishing software.
2.1.3 Use presentation application software to produce presentations and supplementary
materials for instructional and professional purposes.
2.1.4 Produce instructional and professional products using various aspects
of integrated application programs.
2.2 Audiovisual Technologies
2.2.1 Apply principles of visual and media literacy for the development and
production of instructional and professional materials and products.
2.2.2 Apply development techniques such as storyboarding and or scriptwriting
to plan for the development of audio/video technologies.
2.2.3 Use appropriate video equipment (e.g., camcorders, video editing) to prepare
effective instructional and professional products.
2.2.4 Use a variety of projection devices with appropriate technology tools
to facilitate presentations and instruction.
2.3 Computer-Based Technologies
2.3.1 Design and produce audio/video instructional materials which use computer-based
technologies.
2.3.2 Design, produce, and use digital information with computer-based technologies.
2.3.3 Use imaging devices (e.g., digital cameras, video cameras, scanners) to
produce computer-based instructional materials.
2.3.4* Incorporate the use of the
Internet, library online catalogs and electronic databases to meet the reference
and learning needs of students and teachers.
2.4 Integrated Technologies
2.4.1 Use authoring tools to create effective hypermedia/multimedia instructional
materials or products.
2.4.2 Develop and prepare instructional materials and products for various distance
education delivery technologies.
2.4.3 Combine electronic and non-electronic media to produce instructional materials,
presentations, and products.
2.4.4 Use telecommunications tools such as electronic mail and browsing tools
for the World Wide Web to develop instructional and professional products.
2.4.5 Develop effective Web pages with appropriate links using various technological
tools (e.g., print technologies, imaging technologies, and video).
2.4.6 Use writable CD-ROMs to record productions using various technological
tools.
2.4.7 Use appropriate software for capturing Web pages, audio wave files, and
video files for developing off-line presentations.
Standard 3: UTILIZATION
Candidates demonstrate the knowledge, skills, and dispositions to use processes
and resources for learning by applying principles and theories of media utilization,
diffusion, implementation, and policy-making.
Supporting Explanations
Utilization is the act of using processes and resources for learning
(Seels & Richey, 1994, p. 46). This domain involves matching learners with
specific materials and activities, preparing learners for interacting with those
materials, providing guidance during engagement, providing assessment of the
results, and incorporating this usage into the continuing procedures of the
organization.
3.1 Media Utilization
Media utilization is the systematic use of resources for learning
(Seels & Richey, 1994, p. 46). Utilization is the decision-making process
of implementation based on instructional design specifications.
3.2 Diffusion of Innovations
Diffusion of innovations is the process of communicating through planned
strategies for the purpose of gaining adoption (Seels & Richey, 1994,
p. 46). With an ultimate goal of bringing about change, the process includes
stages such as awareness, interest, trial, and adoption.
3.3 Implementation and Institutionalization
Implementation is using instructional materials or strategies in real
(not simulated) settings. Institutionalization is the continuing, routine use
of the instructional innovation in the structure and culture of an organization
(Seels & Richey, 1994, p. 47). The purpose of implementation is to facilitate
appropriate use of the innovation by individuals in the organization. The goal
of institutionalization is to integrate the innovation within the structure
and behavior of the organization.
3.4 Policies and Regulations
Policies and regulations are the rules and actions of society (or its
surrogates) that affect the diffusion and use of Instructional Technology
(Seels & Richey, 1994, p. 47). This includes such areas as web-based instruction,
instructional and community television, copyright law, standards for equipment
and programs, use policies, and the creation of a system which supports the
effective and ethical utilization of instructional technology products and processes.
Performances Indicative of the
Utilization Standard
Select candidate performances which are applicable to your program. The following
indicators are examples of performances related to the utilization standard.
You may wish to identify additional performance indicators related to your program.
3.0.1* Assess, analyze and design
a library media facility for optimal use and functionality to support contemporary
educational goals of the school library program.
3.0.2* Use automated processes and
technologies related to school library media center operations.
3.1 Media Utilization
3.1.1 Identify key factors in selecting and using technologies appropriate for
learning situations specified in the instructional design process.
3.1.2 Use educational communications and instructional technology (ECIT) resources
in a variety of learning contexts.
3.1.3* Provide services and resources
to all users in all formats that support curriculum needs and recreational reading
interests of the students and teachers that are consistent with the mission,
goals, and objectives of the local school community.
3.1.4* Provide accurate and prompt
reference information and exhibit strong communication skills when responding
to reference inquiries.
3.1.5* Use interlibrary loan and
other resources, such as statewide and/or other electronic gateways, to acquire
resources for students and teachers through the school library media center.
3.1.6* Identify collection development
resource tools to establish, maintain and evaluate a high quality collection
in a variety of formats that supports standards-based curricula and addresses
the information and learning needs of all learners.
3.2 Diffusion of Innovations
3.2.1 Identify strategies for the diffusion, adoption, and dissemination of
innovations in learning communities.
3.2.2* Publicize the value of school
library media programs within the school, community, and local school district.
3.3 Implementation and Institutionalization
3.3.1 Use appropriate instructional materials and strategies in various learning
contexts.
3.3.2 Identify and apply techniques for integrating ECIT innovations in various
learning contexts.
3.3.3 Identify strategies to maintain use after initial adoption.
3.3.4* Understand and apply the principles
of management theory to the operations of the school library media center.
3.3.5* Use automated processes and
technologies related to design, production and implementation of instructional
materials and information systems in the operations of the school library media
program.
3.4 Policies and Regulations
3.4.1 Identify and apply standards for the use of instructional technology.
3.4.2 Identify and apply policies which incorporate professional ethics within
practice.
3.4.3 Identify and apply copyright and fair use guidelines within practice.
3.4.4 Identify and implement effective policies related to the utilization,
application, and integration of instructional technologies.
3.4.5 Identify policies and regulations which apply to the utilization, application,
and integration of distance delivery technologies.
3.4.6* Identify current local, state,
and federal policies and procedures and apply them within the library media
program and the operation of the school library media center.
3.4.7* Identify and apply contemporary
laws related to copyright, fair use, and intellectual freedom in the school
library media program.
3.4.8* Develop acceptable use policies
(AUPs) for Internet use in P-12 settings.
3.4.9* Develop circulation policies
and procedures which ensure students and teachers have access to library media
center resources in all formats.
3.4.10* Develop and use policies
and procedures that include collection development/selection, reconsideration
of challenged materials, and weeding criteria that are consistent with the ethics
of the information profession and with the mission, goals and objectives of
the local school district.
Standard 4: MANAGEMENT
Candidates demonstrate knowledge, skills, and dispositions to plan, organize,
coordinate, and supervise instructional technology by applying principles of
project, resource, delivery system, and information management.
Supporting Explanations:
Management involves controlling Instructional Technology through planning,
organizing, coordinating, and supervising (Seels & Richey, 1994, p.
49). The domain of management includes four subdomains of theory and practice:
Project Management, Resource Management, Delivery System Management, and Information
Management. Within each of these subdomains there is a common set of tasks to
be accomplished: organization must be assured, personnel hired and supervised,
funds planned and accounted for, facilities developed and maintained, and short-
and long-term goals established. A manager is a leader who motivates, directs,
coaches, supports, monitors performance, delegates, and communicates.
4.1 Project Management
Project management involves planning, monitoring, and controlling instructional
design and development projects (Seels & Richey, 1994, p. 50). Project
managers negotiate, budget, install information monitoring systems, and evaluate
progress.
4.2 Resource Management
Resource management involves planning, monitoring, and controlling resource
support systems and services (Seels & Richey, 1994, p. 51). This includes
documentation of cost effectiveness and justification of effectiveness or efficiency
for learning as well as the resources of personnel, budget, supplies, time,
facilities, and instructional resources.
4.3 Delivery System Management
Delivery system management involves planning, monitoring and controlling
the method by which distribution of instructional materials is organized
. . . [It is] a combination of medium and method of usage that is employed to
present instructional information to a learner (Seels & Richey, 1994,
p. 51). This includes attention to hardware and software requirements, technical
support for the users and developers, and process issues such as guidelines
for designers, instructors, and ECIT support personnel.
4.4 Information Management
Information management involves planning, monitoring, and controlling
the storage, transfer, or processing of information in order to provide resources
for learning (Seels & Richey, 1994, p. 51). Information is available
in many formats and candidates must be able to access and utilize a variety
of information sources for their professional benefit and the benefit of their
future learners.
Performances Indicative of the
Management Standard
Select candidate performances which are applicable to your program. The following
indicators are examples of performances related to the management standard.
You may wish to identify additional performance indicators related to your program.
4.0.1 Demonstrate leadership attributes with individuals and groups (e.g., interpersonal
skills, group dynamics, team building).
4.0.2* Establish mission, goals and
objectives of the library media program that align with and support those of
the local school district and community.
4.0.3* Develop a collaborative working
relationship with school administration and staff that results in a strong understanding
and widespread use of the school library media program.
4.1 Project Management
4.1.1 Apply project management techniques in various learning and training contexts.
4.1.2* Use knowledge of school, district,
state, regional, and national organizations to support efficient and effective
operations in contemporary school library media programs.
4.2 Resource Management
4.2.1 Apply resource management techniques in various learning and training
contexts.
4.2.2* Manage and evaluate qualified
personnel and volunteer staff for an effective library media program.
4.2.3* Prepare and justify a budget
that supports standards-based curricula and that provides necessary resources
to ensure the success of the library media program.
4.2.4* Identify effective library
media program services that promote collaborative planning and curriculum development
with classroom teachers.
4.2.5* Facilitate collaborative teaching
practices among school faculty, staff, curriculum specialists, and teacher aides.
4.2.6* Mentor and empower students,
teachers, administrators and community members in their use of the school library
media center.
4.3 Delivery System Management
4.3.1 Apply delivery system management techniques in various learning and training
contexts.
4.4 Information Management
4.4.1 Apply information management techniques in various learning and training
contexts.
4.4.2* Apply a planning process for
the development of library media programs using tools such as flowcharts and
timelines.
Standard 5: EVALUATION
Candidates demonstrate knowledge, skills, and dispositions to evaluate the adequacy
of instruction and learning by applying principles of problem analysis, criterion-referenced
measurement, formative and summative evaluation, and long-range planning.
Supporting Explanations:
Evaluation is the process of determining the adequacy of instruction and
learning (Seels & Richey, 1994, p. 54). ECIT candidates demonstrate
their understanding of the domain of evaluation through a variety of activities
including problem analysis, criterion-referenced measurement, formative evaluation,
and summative evaluation.
5.1 Problem Analysis
Problem analysis involves determining the nature and parameters of the
problem by using information-gathering and decision-making strategies
(Seels & Richey, 1994, p. 56). ECIT candidates exhibit technology competencies
defined in the knowledge base. Candidates collect, analyze, and interpret data
to modify and improve instruction and ECIT projects.
5.2 Criterion-Referenced Measurement
Criterion-referenced measurement involves techniques for determining learner
mastery of pre-specified content (Seels & Richey, 1994, p. 56). ECIT
candidates utilize criterion-referenced performance indicators in the assessment
of instruction and ECIT projects.
5.3 Formative and Summative Evaluation
Formative evaluation involves gathering information on adequacy and using
this information as a basis for further development. Summative evaluation involves
gathering information on adequacy and using this information to make decisions
about utilization (Seels & Richey, 1994, p. 57). ECIT candidates integrate
formative and summative evaluation strategies and analyses into the development
and modification of instruction, ECIT projects, and ECITprograms.
5.4 Long-Range Planning
Long-range planning that focuses on the organization as a whole is strategic
planning....Long-range is usually defined as a future period of about three
to five years or longer. During strategic planning, managers are trying to decide
in the present what must be done to ensure organizational success in the future.
(Certo, et al, 1990, p. 168). ECIT candidates demonstrate formal efforts to
address the future of this highly dynamic field including the systematic review
and implementation of current ECIT developments and innovations.
Performances Indicative of the
Evaluation Standard
Select candidate performances which are applicable to your program. The following
indicators are examples of performances related to the evaluation standard.
You may wish to identify additional performance indicators related to your program.
5.1 Problem Analysis
5.1.1 Identify and apply problem analysis skills in appropriate educational
communications and instructional technology (ECIT) contexts (e.g., conduct needs
assessments, identify and define problems, identify constraints, identify resources,
define learner characteristics, define goals and objectives in instructional
systems design, media development and utilization, program management, and evaluation).
5.1.2* Apply knowledge of current
trends and issues in the field of school library media.
5.2 Criterion-Referenced Measurement
5.2.1 Develop and apply criterion-referenced
measures in a variety of ECIT contexts.
5.2.2* Identify and collect appropriate
data to support decision-making, short-and long-term, for the school library
media program.
5.3 Formative and Summative Evaluation
5.3.1 Develop and apply formative and summative evaluation strategies in a variety
of ECIT contexts.
5.3.2* Develop and implement a library
media program evaluation process.
5.3.3* Use a variety of summative
and formative assessment techniques for the evaluation of the school library
media center and for the school library program.
5.4 Long-Range Planning
5.4.1 Develop a long-range strategic plan related to any of the domains or subdomains.
5.4.2* Develop and update a long-range
strategic school library media program plan.
Candidates and candidate performances for the initial and advanced preparation
of personnel in the field of educational communications and instructional technologies
(ECIT) should be grounded in the knowledge base of the field. The performance-based
standards provided in Chapter II (Initial) and Chapter III (Advanced) are directly
aligned with the five domains and twenty sub-domains presented in Definitions
and Domains of the Field (Seels & Richey, 1994). Each standard includes
a supporting explanation and sample candidate performances indicative of the
specific standard.
The program review rubrics are meant to provide a framework within which the
Program Reviewer evaluates the program based on an analysis and judgment of
the evidence presented in the Program Report. The evaluation form provides a
summary of the Program Reviewer's evaluation and a summative recommendation
for National Recognition or No National Recognition. Program Reviewers will
consider both the Context Statement and the Performance Evidence (see Chapter
IV) when completing the rubrics. The rubrics are also intended to serve as a
guide for programs to consider what level of performance they might expect in
each of the Standards. The rubrics are not intended to be used as a scoring
system by programs or by AECT Program Reviewers. For additional information,
see the section titled, "Instructions for Reviewers."
The program review rubrics include general descriptions of what is expected
at each of three levels of candidate performance: "Target" (exceptional
performance in this standard, beyond what one would typically expect); "Acceptable"
(entirely satisfactory performance from well-prepared candidates); and "Unacceptable"
(inadequate performance from ECIT candidates, well below what one would expect).
General descriptions are different for the Initial and Advanced program rubrics
so as to align directly with the performance-based standards detailed in Chapters
II and III.
INITIAL PROGRAM RUBRIC
| STANDARD |
UNACCEPTABLE |
ACCEPTABLE |
TARGET |
| 1. Design |
Candidates lack
sufficient knowledge, skills, and dispositions in basic principles of instructional
systems design, message design, instructional strategies, and learner characteristics
at macro- and micro-levels. |
Candidates' knowledge,
skills, and dispositions are well-grounded in basic principles of instructional
systems design, message design, instructional strategies, and learner characteristics
in most applications. |
Candidates' knowledge,
skills, and dispositions are fully grounded in basic principles of instructional
systems design, message design, instructional strategies, and learner characteristics
at both a macro- and micro-level. |
| Reviewer's
Comments |
| 2. Development |
Candidates demonstrate
limited or simplistic knowledge, skills, and dispositions in the development
of instructional materials and experiences using print, audiovisual, computer-based,
and integrated technologies. |
Candidates demonstrate
essential knowledge, skills, and dispositions in the development of instructional
materials and experiences using print, audiovisual, computer-based, and
integrated technologies. |
Candidates demonstrate
complex, integrated knowledge, skills, and dispositions in the development
of instructional materials and experiences using print, audiovisual, computer-based,
and integrated technologies. |
| Reviewer's
Comments |
| 3. Utilization |
Candidates show
little evidence that they use processes and resources for learning. They
lack basic knowledge of principles and theories of media utilization, diffusion,
implementation, and policy-making. |
Candidates show
evidence that they can use processes and resources for learning that are
grounded in principles and theories of media utilization, diffusion, implementation,
and policy-making. |
Candidates routinely
and skillfully use processes and resources for learning that are grounded
in principles and theories of media utilization, diffusion, implementation,
and policy-making. |
|
Reviewer's Comments
|
| 4. Management |
Candidates are unable
to plan, organize, coordinate, and supervise instructional technology. They
lack essential knowledge of basic principles of project, resource, delivery
system, and information management. |
Candidates demonstrate
baseline abilities to plan, organize, coordinate, and supervise instructional
technology through the application of basic principles of project, resource,
delivery system, and information management. |
Candidates demonstrate
extensive abilities to plan, organize, coordinate, and supervise instructional
technology through the application of principles of project, resource, delivery
system, and information management. |
| Reviewer's
Comments |
| 5. Evaluation |
Candidates are unable
to effectively evaluate instruction and learning. They lack basic knowledge
of principles of problem analysis, criterion-referenced measurement, formative
and summative evaluation, and long-range planning. |
Candidates demonstrate
essential knowledge and skill in the evaluation of instruction and learning
by applying principles of problem analysis, criterion-referenced measurement,
formative and summative evaluation, and long-range planning. |
Candidates demonstrate
extensive knowledge and skill in the evaluation of instruction and learning
by applying principles of problem analysis, criterion-referenced measurement,
formative and summative evaluation, and long-range planning. |
| Reviewer's
Comments |
|
|